Repeat guests are the holy grail of the vacation rental business. They are a known quantity, are easy to process through your rental system, and are more likely to write five star reviews. At my own property, 60% of this years guests were on their second and subsequent visits, with some on their sixth and seventh vacations at the cottage. The 2012 Vacation Rental Managers' Asscociation (VRMA) conference included a session on 'Giving your guests a hug" -- a light hearted look at attracting repeat guests.

It's all about making your guests feel special. Everyone wants to feel wanted and recognized so the secret is to create a relationship that allows you to communicate on a more personal level with your guests.

Ways to hug?

What other ways are there to make your guests feel special?

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